HOW THE ENGAGEMENT WORKS
Research. Choose. Prepare. Review.
Your objective gives the work a direction. Evidence and commercial judgment determine what deserves to happen first.
Understand the business and its buyers.
We establish the agreed market and buyer language, inspect up to 12 owned pages and use relevant public research. Existing assets, alternatives and the situations that bring a buyer to you matter alongside gaps in the website.
Your brief can include a private objective for Alexander. Permission to send that objective to AI providers, and permission to use it in external searches, are separate optional choices.
Explore possibilities, then choose.
We consider how a buyer might express the need before naming your category, the options they could choose and the evidence that would help them decide. We compare opportunities before selecting a coherent sequence of useful work.
The open Standard informs this work without limiting the engagement to its conditions. A sound website can still have worthwhile opportunities for clearer positioning, stronger evidence or better distribution.
Prepare the actual material.
The selected action gets business-specific material and a destination: page wording, a comparison, a campaign concept, a pitch, an evidence-development brief or a distribution brief where appropriate. It also gets an actor, prerequisites, permissions, steps and completion checks.
Observations retain their sources and dates. Interpretations remain interpretations; unavailable or conflicting evidence stays visible. We ask for the exact fact only your business can supply instead of inventing it.
Alexander reviews and completes the package.
He checks the reasoning, substantive work and handoff against your agreed scope, corrects or completes the material and approves that delivery before release. An automated pass is not approval to deliver.
AI-assisted interpretation is not research with real respondents. A live buyer panel is not promised as part of the Plan. If respondent research or an answering-system observation is used, the delivery identifies what was actually done and its limits. Founder review is not legal or other regulated professional advice.
Carry the work forward.
Your private web Plan, PDF and portable answerworthy.md hold the prepared material and evidence. You confirm business facts, approve publication or sending, and choose who implements. Instructions explain how to observe the response; ongoing monitoring and future executed re-tests are separate work.
Delivery is within 3–5 business days after payment and complete required inputs. Read the open Standard for its definitions and independent method.
Explore the founder-reviewed Plan →