{
  "standard": {
    "name": "Answerworthy Standard",
    "version": "0.1.0-draft.1",
    "canonical_uri": "https://answerworthy.md/standard/0.1",
    "schema_uri": "https://answerworthy.md/standard/0.1/schema/answerworthy-bundle.schema.json",
    "status": "draft"
  },
  "bundle_id": "aw-example-minimal-001",
  "generated_at": "2026-08-05T00:00:00Z",
  "subject": {
    "name": "Example Company",
    "public_identity": "Example Company · example.com",
    "canonical_url": "https://example.com/",
    "manifest_url": "https://example.com/answerworthy.md",
    "aliases": ["example.com"],
    "priority_language": "en",
    "priority_market": "Portugal",
    "buyer_questions": [
      "Which evidence-backed service is appropriate for a small team?"
    ]
  },
  "run": {
    "run_id": "run-example-001",
    "kind": "initial",
    "started_at": "2026-08-04T23:58:00Z",
    "completed_at": "2026-08-05T00:00:00Z",
    "implementation": {
      "name": "Example Answerworthy Implementer",
      "version": "0.1.0",
      "uri": "https://example.com/implementation"
    },
    "methodology_version": "example-method-1",
    "scope": {
      "language": "en",
      "market": "Portugal",
      "scope_units": ["page", "sampled_site"],
      "sampling_limits": {
        "max_pages": 1,
        "max_buyer_questions": 1
      }
    },
    "baseline_bundle_id": null
  },
  "capabilities": {
    "supported_profiles": ["core", "agentic"],
    "evidence_profiles_obtained": ["core"]
  },
  "profiles": ["core", "agentic"],
  "provider_states": [
    {
      "provider_state_id": "provider-crawler",
      "provider": "example-crawler",
      "kind": "crawler",
      "status": "complete",
      "recorded_at": "2026-08-04T23:59:00Z",
      "details": "One public HTML page was retrieved successfully.",
      "limitations": ["The run sampled one page."]
    },
    {
      "provider_state_id": "provider-answer-probe",
      "provider": "answer-probe",
      "kind": "answer_provider",
      "status": "not_configured",
      "recorded_at": "2026-08-04T23:58:00Z",
      "details": "No live answer-provider probe was configured.",
      "limitations": ["No mention, citation, recommendation or follow-through conclusion is available."]
    }
  ],
  "evidence": [
    {
      "evidence_id": "ev-home-h1",
      "source_class": "owned_web",
      "epistemic_state": "observed",
      "collection_state": "complete",
      "observed_at": "2026-08-04T23:59:00Z",
      "scope": {
        "unit": "page",
        "language": "en",
        "market": "Portugal",
        "query": null,
        "provider": "example-crawler",
        "sample_size": 1
      },
      "locator": {
        "url": "https://example.com/",
        "selector": "h1"
      },
      "summary": "The homepage names the service but does not state the intended buyer in the lead.",
      "observed": "Evidence-backed service for growing teams",
      "limitations": ["This is a static HTML observation from one page."]
    }
  ],
  "findings": [
    {
      "finding_id": "finding-offer-audience",
      "dimension": "offer-comprehension",
      "criterion_id": "EXAMPLE-01",
      "title": "The lead does not identify the intended buyer",
      "status": "warn",
      "severity": "medium",
      "confidence": 0.92,
      "epistemic_state": "observed",
      "explanation": "The sampled H1 names a service and an outcome, while the intended buyer remains unstated in the inspected lead.",
      "recommendation": "State the intended buyer and decision context in the lead.",
      "acceptance_test": "A new visitor can identify the offer, intended buyer and primary outcome from the first visible section.",
      "generalisation_note": "This finding is bounded to the sampled homepage HTML.",
      "unavailable_reason": null,
      "evidence_refs": ["ev-home-h1"],
      "research_basis": []
    }
  ],
  "actions": [
    {
      "action_id": "action-rewrite-lead",
      "type": "remediation",
      "lane": "owned-surface",
      "title": "Rewrite the homepage lead around the intended buyer",
      "rationale": "The action resolves finding-offer-audience using the observed homepage evidence.",
      "source_finding_refs": ["finding-offer-audience"],
      "targets": [
        {
          "label": "Homepage lead",
          "url": "https://example.com/",
          "path": "/",
          "query": "Which evidence-backed service is appropriate for a small team?"
        }
      ],
      "dependencies": [],
      "permission_mode": "human_required",
      "owner_role": "Founder or product marketer",
      "preconditions": ["Confirm the primary buyer segment."],
      "steps": [
        "Draft a direct lead naming the buyer, offer and outcome.",
        "Review the wording against supported public claims.",
        "Publish after founder approval."
      ],
      "evidence_requirements": ["Use only claims the company can substantiate."],
      "guardrails": ["Do not invent customer counts, outcomes, testimonials or credentials."],
      "definition_of_done": "The published lead names the buyer, offer and outcome without unsupported proof claims.",
      "verification": [
        "Fetch the public HTML and confirm the revised lead is present.",
        "Ask a reviewer unfamiliar with the company to identify the buyer and offer."
      ],
      "expected_outcome": "The public offer should become easier for qualified buyers and agents to classify; no ranking or recommendation outcome is guaranteed.",
      "rollback_or_irreversibility": "The copy change is reversible through the site version history.",
      "effort": "small",
      "impact": "high",
      "status": "proposed"
    }
  ],
  "scores": [
    {
      "score_id": "score-offer-comprehension",
      "dimension": "offer-comprehension",
      "value": 62,
      "scale": { "minimum": 0, "maximum": 100 },
      "evidence_state": "sufficient",
      "evidence_coverage": 1,
      "evaluated_count": 1,
      "applicable_count": 1,
      "method": "One illustrative criterion; this score is not a universal benchmark.",
      "finding_refs": ["finding-offer-audience"],
      "caps": []
    }
  ],
  "projections": [
    {
      "projection_id": "projection-agent-plan",
      "kind": "agent_markdown",
      "path_or_uri": "answerworthy.plan.md",
      "media_type": "text/markdown",
      "source_bundle_id": "aw-example-minimal-001",
      "omitted_sections": [],
      "limitations": ["The canonical JSON bundle remains authoritative."]
    }
  ],
  "limitations": [
    "This is an illustrative one-page bundle.",
    "No live answer-provider, search or outside-buyer evidence was collected."
  ]
}